November 6-7, 2024 | Cebu City
Agricooph in partnership with TRIAS held a powerful 2-day capability building event for Supply & Marketing Services (SMS) Unit. The activity brought together key players from the commerce, marketing, and agricultural sectors to equip Agricooph SMS team with the tools they need to thrive in today’s competitive market.
This activity is under the Farmers’ Organizations for Asia (FO4A) programme of AgriCord funded by the European Union (EU) and IFAD.
The event featured invaluable insights from:
Mae Segura-Ybanez, Executive Director Emeritus, Cebu Chamber of Commerce and Industry, on marketing for agriculture.
Justine Limocon, Business Development Officer of LAMAC MPC, sharing local and global marketing trends.
David Amrinto from DA Agribusiness and Marketing Assistance Division and Anne Michele Ramirez from DOST on the latest government programs for agriculture.
Zee Pono, MSME business coach, and University of San Carlos experts guiding on marketing trends, branding, and positioning.
The session also focused on the importance of digital marketing to enhance Agricooph’s visibility and sales, as well as how to align products with the evolving consumer preferences towards sustainability and organic choices.
The SMS team brainstormed and identified key marketing directions for 2025 and beyond, ensuring Agricooph continues to provide full support to its members across the agricultural value chain.
